What is a Carbon Footprint?
A carbon footprint measures the total Green House Gas (GHG) emissions of a product, from
manufacturing through its use, all the way to recycling. This carbon footprint allows us to
determine the true environmental impact of your new vehicle. In the US, automobiles are the
second largest source of Green House Gas emissions, creating nearly 1.5 billion tons of
CO2 annually.

Why does the Carbon Footprint matter?
A scientific consensus shows that humans are responsible for a significant increase in
Green House Gas (GHG) emissions. Ample evidence suggest that this increase leads directly
to climate change and Global Warming. While there is some debate about the total impact
of this increase in Green House Gas emissions, we do know for certain that the impact is
negative and that every ton we can prevent (or offset) matters.

What is a Carbon Offset?
A “Carbon Offset” is the mitigation of a ton of Green House Gas by a third party. There are
several different productive methods used; including planting trees or investing in
renewable energy. The Green House gases saved by these initiatives can offset the
emissions produced by your vehicle when you purchase a Verified Carbon Neutral Package.
Carbon Offsets in the Verified Carbon Neutral Package come with third party verification to
ensure the impact of your vehicle truly is Carbon Neutral. The purchase of a Verified
Carbon Neutral Package makes you part of a large and ever growing group of
environmentally conscious citizens.

What is Carbon Neutral?
A product is Carbon Neutral when its total carbon footprint is zero. The best way to
achieve this is through the use of Carbon Offsets. These offsets allow you to know for
certain that your vehicle is Verified Carbon Neutral. This is important for us to ensure
that we (and the products we use) are not having a negative impact on the world around us.